Marcello Dudovich

Marcello Dudovich (Trieste, March 21, 1878 - Milan, March 31, 1962) was an Italian advertising artist, painter and illustrator.

Together with Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Leopoldo Metlicovitz he was one of the fathers of modern Italian advertising billboards.

His father Antonio worked as an employee of Assicurazioni Generali and wore the Garibaldian red shirt. His mother from Trieste, Elisabetta Cadorini, was a pianist. He is the third of four siblings: Maria, Itala and Manlio. Marcello's training took place in the "real" schools (corresponding to the technical institutes of the current system) of his city, a professional art institute, a listless and undisciplined boy but very curious and gifted for drawing. Inserted by his cousin, the painter Guido Grimani, in the environment of the "Circolo Artistico Triestino", he frequented the ateliers of the Trieste painters, coming into contact with the great artists of his country, such as Eugenio Scomparini and Arturo Rietti.

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