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Edward Penfield

 

Edward Penfield (June 2, 1866 - February 8, 1925) was an American painter, illustrator, and publicist.

Father of the modern poster in the United States. With a style characterized by drawings in vast backgrounds cut out on a light background and text strongly integrated with the image, he is considered one of the pioneers of American graphics.

Originally from Brooklyn, he studied art in his hometown and around 1890 took painting lessons from the impressionist George de Forest Brush. From 1891 to 1901 he was art director of important magazines such as Harper's, Harper's Bazaar and Harper's Weekly for which he also edited the advertising. The works for Harper & Brothers will remain among the most significant of his career.








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